Hidden Secrets: Here Is How To Actually Make Banner Ads Work – Forbes

http://www.forbes.com/sites/ajagrawal/2016/08/01/hidden-secrets-here-is-how-to-actually-make-banner-ads-work/#33d4cfcd14b2

With an average click-through rate of just 0.06%, display advertising – the banners plastered all over the Internet – may not seem like a particularly effective choice for marketers

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