Brand Admiration: Why Some Brands Are Loved Unconditionally (and What You Can Learn From Them)

At a high level, brand admiration can be defined as unconditional love for a company. That particular brand is part of who they are (think “Mac people”) and what they stand for. http://m.marketingprofs.com/articles/2016/30226/brand-admiration-why-some-brands-are-loved-unconditionally-and-what-you-can-learn-from-them

A father of invention: owning the dad-ness in brands – The Globe and Mail

Dad. Sometimes we call him Father when we’re feeling extra respectful. But what we don’t call him is dadster, because that’s a cool name that would ignore the fact that he is so. Not. Cool. Nor is he interested in being cool. Asking your dad if he wants to be cool is like asking him … More A father of invention: owning the dad-ness in brands – The Globe and Mail