https://www.discovercloud.com/blog/branding-2016-old-marketing-tricks-at-a-new-era As years go by, marketing is evolving dramatically as customer changed their wants and needs.
http://m.prdaily.com/Main/Articles/A_beginners_guide_to_marketing_automation_21060.aspx For organizations seeking to increase brand loyalty, digitized marketing automation—in certain circumstances—might be effective.
http://www.huffingtonpost.com/entry/brand-love-4-ways-to-crea_b_10863192 1. Leverage Communities, Not Influencers
http://dreams-inn.com/branding-in-the-age-of-social-media/ In the era of Facebook and YouTube, brand building has become a vexing challenge.
In today’s market, harnessing the power of social media is a must if you want to grow your business and grow your brand. https://www.entrepreneur.com/article/278598
At a high level, brand admiration can be defined as unconditional love for a company. That particular brand is part of who they are (think “Mac people”) and what they stand for. http://m.marketingprofs.com/articles/2016/30226/brand-admiration-why-some-brands-are-loved-unconditionally-and-what-you-can-learn-from-them
Whether your business can win a triathlon or needs some serious work to get into shape, you can benefit from asking yourself these four marketing questions. http://www.business2community.com/branding/4-questions-will-make-rethink-brand-strategy-01584585#Dy5GouzGOloerbVF.97
Here are five instances of where the gap between the theory and the practice remains persistently high. http://www.brandingstrategyinsider.com/2016/06/10675.html
Companies, including some of the best-known consumer brands, have focused on color in their branding, advertisements, and communications for years. http://www.businessinsider.com/heres-how-the-tech-unicorns-use-color-to-win-your-business-2016-6
These days, he argues, a brand is more than just a logo, but the way a company moves and reacts to its customers. http://www.fastcodesign.com/3061066/to-master-branding-build-patterns-not-stamps
Dad. Sometimes we call him Father when we’re feeling extra respectful. But what we don’t call him is dadster, because that’s a cool name that would ignore the fact that he is so. Not. Cool. Nor is he interested in being cool. Asking your dad if he wants to be cool is like asking him … More A father of invention: owning the dad-ness in brands – The Globe and Mail
Advertising needs to be emotionally absorbing. Otherwise, it’s irrelevant, stale and ineffective. The mind is geared to filter out stimuli, requiring emotion to achieve breakthrough. http://www.brandingstrategyinsider.com/2016/06/emotions-advertising-interact.html
Don’t throw a new product on the market if it’s not intrinsically better and more durable than what already exists. We don’t need more branding; we need fewer, better-quality products. People will find you. http://www.fastcodesign.com/3060658/the-future-of-branding-is-debranding
“..even those tough-to-reach places like behind the ears, between the toes and on the scalp.” http://www.adweek.com/adfreak/nivea-made-waterslide-applies-sunscreen-kids-so-parents-dont-have-do-it-171778
Diadora and Saucony have benefited from an indirect sales strategy: by creating small, sought-after, limited-edition collaborations with fancy sneaker boutiques that cater to obsessives. http://adequateman.deadspin.com/how-does-a-sneaker-brand-cultivate-cool-1779629524
Depending at which point on this journey your customers are sitting, you’ll need to frame your messaging differently, and use different KPIs to properly measure the effectiveness of the activity. http://www.smartinsights.com/goal-setting-evaluation/goals-kpis/kpis-measuring-brand-marketing/