5 Amazing Content Marketing Tips For Solopreneurs Content marketing is a solid way to find highly targeted leads even if you don’t have a huge marketing budget. It’s a great way to increase your influence by providing great value to your audience.
https://www.digitaldoughnut.com/articles/2016/august/attract-nurture-and-convert-more-leads-with-a-mod In todays modern marketing landscape and sophisticated buyers marketers need to be much more strategic and leverage new marketing tools.
View story at Medium.com Trying to navigate your way across the content marketing landscape? It’s crowded and intensely competitive
The Biggest Content Marketing Trends in 2017 These are not in any particular order. They are all important, depending on where you are in your content marketing maturity.
View story at Medium.com But it is still about sales at the end of the day. Content marketers need to get over content marketing for content sake and realize it is about being commercial.
https://www.entrepreneur.com/video/278811 What content should you be creating at each stage of the content marketing funnel?
Interestingly, there’s quite a bit of overlap between content marketing and customer experience. http://www.econtentmag.com/Articles/Column/Content-Marketing-Evolution/Why-Content-Marketing-Is-the-Cornerstone-of-Customer-Experience-111291.htm
The Yotpo platform enables companies to solicit any type of UGC (user-generated reviews, user-generated Q&A, user-generated photos, and user-generated videos) and then via integrations with Google, Facebook, Twitter, and Instagram, market themselves through that content. http://techcrunch.com/2016/06/14/yotpo-series-c/
We buy and want to do business with people and companies we consider reliable and credible experts. http://www.examiner.com/article/3-content-marketing-tips-to-establish-your-credibility-and-trigger-more-opt-ins
There are lots of pivotal moments in a friendship, like parties, but you don’t get invited if you’re not part of the regular conversation. https://contently.com/strategist/2016/06/06/marketing-like-friendship-3-keys-always-on-content/
“..even those tough-to-reach places like behind the ears, between the toes and on the scalp.” http://www.adweek.com/adfreak/nivea-made-waterslide-applies-sunscreen-kids-so-parents-dont-have-do-it-171778
Have you just wasted an otherwise productive day? Actually, no. It’s a myth that if you write it, they will come. http://www.inc.com/kathryn-hawkins/3-content-marketing-myths-that-are-killing-your-chances-of-success.html
There are two major types of marketing that lie at the center of most debates, because they draw a line in the sand between two major schools of thought when it comes to marketing. http://www.forbes.com/sites/jaysondemers/2016/05/28/product-marketing-vs-content-marketing-which-is-better-and-why/#4aef2acf4e7d
Always remember that both grilling and marketing are a process that may seem frustrating at times, but often create many rewards when it comes time to enjoy the fruits of your labor. http://www.toprankblog.com/2016/05/content-marketing-recipes/
The tactics that work for big businesses aren’t going to resonate with the target audience in your town. https://www.entrepreneur.com/article/275838
Executives seems to look at technology to solve the lack of direction and skills within the organization – if so, it will not have a happy ending. https://www.digitaldoughnut.com/articles/2016/may/the-end-game-for-content-marketing
“I keep six honest serving-men (They taught me all I knew); Their names are What and Why and When and How and Where and Who.” https://hbr.org/2016/05/your-content-marketing-strategy-doesnt-have-to-be-complicated