https://www.shopify.com/enterprise/brand-layering-syncing-the-online-and-offline-customer-experience By 2020, customer experience will overtake price and product as the key brand differentiator. That means everything you sell, and even how you sell it, is a commodity
http://blog.yesinsights.com/11-tools-can-use-learn-users-thinking/ If you want to convert more leads and make more sales, you have to understand why your customers are using your product.
The Most Important Thing Businesses Need To Know About Their Customers – The Customer Journey If you want to not only make the most revenue, but also drive repeat and referral business, you want to have a comprehensive understanding of your customer’s journey.
Customer Data: The Solution to Lead Generation The CSO Insight study reported that “42 percent of sales reps feel that they don’t have the right information before making a call.” Use accurate customer data to prepare your team. Knowing key insights can make or break the deal
https://techcrunch.com/2016/07/14/experiences-generate-clicks-not-ads/ Create memorable experiences and moments that are interactive, personalized, add value and build trust.
These days, he argues, a brand is more than just a logo, but the way a company moves and reacts to its customers. http://www.fastcodesign.com/3061066/to-master-branding-build-patterns-not-stamps
It is becoming increasingly clear that retail reinvention isn’t a simple battle to the death between bricks and clicks. It is about devising retail models that work for people who are making increasing use of a growing array of Internet-connected tools to change how they search, shop, and buy. https://hbr.org/2016/05/the-best-retailers-combine-bricks-and-clicks
Great move by CVS. Thanks Jimmy! http://www.adweek.com/news/advertising-branding/why-we-have-jimmy-kimmel-thank-cvs-switch-digital-receipts-171644