http://creativestrategytips.com/on-making-our-digital-marketing-more-human/ How many times in marketing do we use combative anddemeaning language to refer to our current and potential clients and their experiences: “Target” “Squeeze page” “Tripwire” “Sales funnel” “Email Blast”
http://smallbiztrends.com/2016/08/automotive-ppc-market.html In automotive PPC, the competition is fierce! Understanding the most current auto industry trends and car advertising tactics gives smart marketers a leg up on the competition.
http://www.synotive.com/blog/8-social-media-hacks-to-connect-more-with-fans-online Reaching your target audience and promoting your products and services to them is equally essential for more online interaction and exposure of your brand as well as business.
The crazy-effective 12-month digital marketing campaign schedule Getting long-lasting results in digital marketing takes time. Columnist Stoney DeGeyter outlines his own successful process for an ongoing year-long commitment.
http://www.forbes.com/sites/ajagrawal/2016/08/01/hidden-secrets-here-is-how-to-actually-make-banner-ads-work/#33d4cfcd14b2 With an average click-through rate of just 0.06%, display advertising – the banners plastered all over the Internet – may not seem like a particularly effective choice for marketers
http://www.cmswire.com/customer-experience/online-ads-still-annoying-consumers/ The revolution against the online advertising business model shows no sign of abatement.
http://thecreatorsproject.vice.com/blog/the-origins-universe-get-remixed-in-this-short-animation Digital artist Philat Matveev reflects on the world’s origins through an animated short film that acts as a visual interpretation of the first 50 chapters of the Bible to recount the story of how the earth was created.
http://thenextweb.com/socialmedia/2016/07/14/11-simple-yet-effective-improvements-social-media-content/ Editing content and copy is a key part of the creative process but is often overlooked.
This article explores ways and means to extend your reach and get your message out there for less. http://www.forbes.com/sites/ajagrawal/2016/07/03/how-to-maximize-your-digital-marketing-spend/#6e044bda135a
Great advertising starts when a brand delivers a service to the consumer – rather than an ad, says Forbes 30 Under 30 entrepreneur, Brian Wong https://www.clickz.com/how-the-future-of-advertising-is-in-servicing-the-moment/102738/
“Instead of making a game based on a previous concept-art step, we decided to create a game that was the concept art itself,” says director Jose A. Gutiérrez in a Candle developer diary. “And that’s how we started working on Candle.” http://www.digitaltrends.com/gaming/candle-playable-watercolor/
The Yotpo platform enables companies to solicit any type of UGC (user-generated reviews, user-generated Q&A, user-generated photos, and user-generated videos) and then via integrations with Google, Facebook, Twitter, and Instagram, market themselves through that content. http://techcrunch.com/2016/06/14/yotpo-series-c/
In an age when user acquisition costs are soaring, and the effectiveness of ads is in question, marketing to people with a lot of social influence is “in.” http://venturebeat.com/2016/06/01/berlins-brandnew-io-launches-new-influencer-marketing-platform/
Digital marketing skills are critical not only to those actually working in the field but also to entrepreneurs. http://www.inc.com/larry-kim/top-5-free-online-courses-for-digital-marketers.html
It is becoming increasingly clear that retail reinvention isn’t a simple battle to the death between bricks and clicks. It is about devising retail models that work for people who are making increasing use of a growing array of Internet-connected tools to change how they search, shop, and buy. https://hbr.org/2016/05/the-best-retailers-combine-bricks-and-clicks
“It’s all love – it’s all love” – Chewbacca Mom Something amazing happened recently. We ALL smiled, laughed and shared a moment with an enthusiastic mother parked in a Kohl’s parking lot. This mother recorded the unwrapping and wearing of a Chewbacca mask she found hilarious when it activated the Star Wars star’s famous cry/yell/speech … More What Chewbacca Mom Teaches Us About Marketing “On The Internet Webs”