https://www.shopify.com/enterprise/brand-layering-syncing-the-online-and-offline-customer-experience By 2020, customer experience will overtake price and product as the key brand differentiator. That means everything you sell, and even how you sell it, is a commodity
https://techcrunch.com/2016/07/14/experiences-generate-clicks-not-ads/ Create memorable experiences and moments that are interactive, personalized, add value and build trust.
As an entrepreneur, Elon did not achieve the success that easily. It was only some years ago when Elon was struggling in his personal and professional lives and was almost with empty hands having nothing in his bank accounts. http://fortune.com/2016/06/23/success-elon-musk-entrepreneurs/?xid=soc_socialflow_twitter_FORTUNE
Life Is Good, the $100 million, Boston-based lifestyle business, has been experimenting with ways to engage people in giving without requiring them to buy something. http://www.inc.com/leigh-buchanan/heroes-of-optimism.html
Finding ways to make the most of our experiences is a challenge that we face every day. http://www.huffingtonpost.com/david-m-kirby/making-the-most-of-life-experiences_b_10230982.html
It is becoming increasingly clear that retail reinvention isn’t a simple battle to the death between bricks and clicks. It is about devising retail models that work for people who are making increasing use of a growing array of Internet-connected tools to change how they search, shop, and buy. https://hbr.org/2016/05/the-best-retailers-combine-bricks-and-clicks
