This tool lets you geo-fence your Facebook Live video broadcasts | VentureBeat | Social | by Ken Yeung Called Levee, this application lets you generate Facebook Live posts targeted to specific locales you want while also streaming them from any commercially available streaming software. 

Online-to-Offline: Is Local’s Holy Grail Within Reach? | Street Fight

Facebook just had another mic-drop moment. It will now track spatial patterns of mobile users. Meant to measure local foot traffic influenced by ads, it could be the most meaningful move to date in reaching local’s holy grail: offline attribution.