“..even those tough-to-reach places like behind the ears, between the toes and on the scalp.” http://www.adweek.com/adfreak/nivea-made-waterslide-applies-sunscreen-kids-so-parents-dont-have-do-it-171778
The catch was, the demonstrations were in one of 10 city parks in desperate need of some cleaning up. Marketing at its finest! http://www.fastcocreate.com/3060407/quick-hit/brazilian-lawnmower-brand-used-test-drives-to-clean-up-city-parks
Executives seems to look at technology to solve the lack of direction and skills within the organization – if so, it will not have a happy ending. https://www.digitaldoughnut.com/articles/2016/may/the-end-game-for-content-marketing
These Celebrity-Owned Brands Are Growing Fast: Here’s How They Did It http://flip.it/qqege
ABC News: Loyalty programs not so rewarding for retailers. http://google.com/newsstand/s/CBIw_OaWwCo
Designing a Customer Strategy Focused on Genuine Loyalty http://flip.it/pq-Dr
Accept the reality – your brand is a divorcée. A few years ago (behind your back, no less) your customers began searching for meaning in your relationship – for some sort of substance that would make them feel alive again. Your customer grew extremely numb to the constant dinner conversations always ending with you boasting … More Starting Over – Reconciling a Brand Divorce
How to Build a Brand With a Mission: Lessons From Lane Bryant http://flip.it/cyhLY
