Loyalty Is Not Enough — It’s All About Customer Relationship Management Now |

The app is intended to give businesses more flexibility to drive loyalty, foot traffic, and incremental sales — all from their mobile devices. The app is available to download for Apple’s iOS and will launch on Google Android’s system later this week. http://www.geomarketing.com/loyalty-is-not-enough-its-all-about-customer-relationship-management-now

Harnessing the Power of Mobile Programmatic Data

Brands who embrace mobile, and recognize its strength for speed and targeting accuracy will be able to harness the power of programmatic to its full extent. Read more at http://www.business2community.com/mobile-apps/harnessing-power-mobile-programmatic-data-01564155#0Tx434ahRLGtXrJf.99 http://www.business2community.com/mobile-apps/harnessing-power-mobile-programmatic-data-01564155#hzltSiEAPAd7IIlT.97

Time Pressure: Behavioral Science Considerations for Mobile Marketing – Think with Google

https://www.thinkwithgoogle.com/articles/time-pressure-behavioral-science-considerations-mobile-marketing.html?mkt_tok=eyJpIjoiTkRFd1pXVmhNV1JsT0RoayIsInQiOiJpY3JlUnlUbFI3bVFsbnBHNVF2RElrUnV3SEk1azZJYmVkUlI2SnJndTh3K3lMT251XC9nM2ZoUzFidGs2ZkFUTVFKa2ViOU8wM1VFaDJ2aUFib0VZbElYaXZ0cmRXRUo1K296RE9LeDlYQjQ9In0%3D