[REPORT] Social Advertising Makes Big Headway As Consumer Purchase Influencer

http://www.marketingcharts.com/online/report-social-advertising-makes-big-headway-as-consumer-purchase-influencer-68793/ Social ads’ stated influence on purchases has risen considerably over the past 2 years across all demographic groups identified in the report. As a result, social ads now are said to influence purchases for more American adults than radio ads, despite having lower reach among the adult population.

What Chewbacca Mom Teaches Us About Marketing “On The Internet Webs”

“It’s all love – it’s all love” – Chewbacca Mom Something amazing happened recently.  We ALL smiled, laughed and shared a moment with an enthusiastic mother parked in a Kohl’s parking lot. This mother recorded the unwrapping and wearing of a Chewbacca mask she found hilarious when it activated the Star Wars star’s famous cry/yell/speech … More What Chewbacca Mom Teaches Us About Marketing “On The Internet Webs”